If you want to market your business on Facebook, you should understand how this social media platform differs from others. Do you have a Facebook account – do you even know how the platform works? It is not easy to market on Facebook using the same strategies you would use on your website or a magazine.
Whether you want to market the E-Smart Control or launch a new line of products in your brand, Facebook can always come to your help. You should do this if you want to market on this social media platform.
- Facebook is not for hard selling
Most people are using Facebook to talk to friends and check up on others. Most people probably share good memories on this social media platform and mind their business. It means you have to join a conversation with others to become part of a community instead of being too rough with your product promotion.
You can’t come from anywhere and pull a marketing line on people’s feeds. They are probably going to ignore you. Some users will even unfollow you if you provide a list of products and prices in isolation from their conversations. Some users will even go further to post negatively about your brand.
- Set your goals
What do you want to achieve if you use Facebook to market your business? Do you want to reach your target customers who are probably using Facebook to communicate and hang out with friends? You should set a clear strategy for using Facebook to market your products and services. For instance, you can decide to use Facebook to increase your monthly sales by at least 10%.
You can set a goal to:
- Post marketing content on Facebook early in the morning and attach a coupon code on the post to track all sales from the platform.
- Post a photo to remind your customers what kind of products and services you offer.
- Encourage your customers to post a photo of them enjoying your product or service.
Having goals makes it easy for you to determine if you are making any progress with your marketing on Facebook.
- Create a human touch and voice
Creating a voice when you market on Facebook means that those interacting with your brand on the platform should feel attracted to do so. Write content that people would like to associate with – a voice that suits your business. It would help if you also give your followers the chance to express themselves in their words freely.
- Keep posting regularly
Facebook is all about sharing content and making people happy. Social media is built around constant posting. When you post regularly, you give your audience a reason to keep following you. You can set a content calendar for posting your content on the platform. For instance, you can decide to be posting content once a day or 25 times a week.
Whatever plan you choose, you should ensure you are consistent with it. Use pictures and videos to engage with your audience and encourage them to like, comment, and share your content with others on different social media platforms.