Every business owner needs a website that can help them boost visibility and attract the right clients in this decade. Truth be told, a functional and intuitive website doesn’t happen by chance.
Fresh styles and elements of web design often emerge year in and out. However, you don’t have to jump on every trend. Each element has its function, and some are more important than the others.
Try to focus on these aspects as you design or revamp your website.
1. Responsive design
You need to be deliberate about reducing noise and clutter on your website. An attractive site without a responsive design can result in a low conversion. Several brands are taking a minimalistic approach for a clean design.
Enlist a designer who can help you design a website that’s responsive on all devices and browsers. The experience must be consistent too. The best web design keep online visitors hooked on every page, thereby encouraging them to take the desired action.
2. Content
Every aspect of your website revolves around content marketing. It’s unarguably the bedrock of any digital marketing campaign.
Many online visitors will end up on your site because of your content. Make sure that it’s straightforward and adopt best practices for readability. Awesome content will make your website irresistible. More so, it can help convert visitors to brand advocates.
Avoid sharing plagiarized content because it may make Google penalize your website. If you’re yet to figure the whole content creation process out, it’s ideal to hire a copywriter who is familiar with your industry.
3. Smooth navigation
Easy navigation is essential for your website. Prioritizing this will make it possible for online visitors to access menu items from any page. The truth is that it’s not every customer that will have the luxury of checking every page.
At times, what they need is just contact information. This is where you should make it easy for them to move from where they are to anywhere on your website.
Hamburger menus are the latest trends, and embracing them will rid your page of distractions. Don’t make them leave in frustration because of complicated navigation. After choosing the right website builder for smaller businesses, consider creating a site map or placing a search feature strategically to simplify navigation.
4. Product images
Your product images should accurately showcase what you’re offering. In case you don’t have a budget for a professional product shoot, maximize your smartphone and editing apps.
Resize your images so that they can be of the same sizes. Asides from that, include a zoom option and share images from different angles. Endeavor to optimize images without reducing their quality as your work on your product images. Online compressing tools will come in handy for this project.
The bottom line is to rely on high-quality and original images.
5. Compelling videos
Videos are perfect for storytelling and eliminate the need to crowd your web pages with different types of content. Another thing is that the human brain tends to process videos faster than text. Short product videos or background videos can impact the decision-making process of customers.
